Marketing Mix, The 4-P Recipe, Library Marketing Mix Example
This article discusses the marketing mix strategy within the library environment. The marketing mix is, summarily, the product (dresses or children’s books), price of same, places of distribution, and...
View ArticleMarketing Mix
Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a...
View ArticlePublic attitudes towards the use of marketing and communication by global...
Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with more competition in the fundraising market on the one hand, and...
View ArticleWhat Can A Service Logic Offer Marketing Theory
The goods-dominated marketing model has major shortcomings as a guiding marketing theory. Its marketing mix approach is mainly geared towards buying and does not include consumption as an integral part...
View ArticleWeb site & customer value : from a marketing perspective
The purpose of this dissertation is to find the key factors of web site which influence customer value. Through literature review, we find the role of web site from a marketing perspective is a medium...
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